~ Hardcover

~ New Release - 2024

The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions

In this remarkably far-ranging and inspiring guide, a renowned social psychologist demonstrates the power of small acts, showing how turning ordinary behaviours into rituals can add purpose and pleasure to life. 

Compelling, insightful, and practical, The Ritual Effect features lively storytelling and cutting-edge science to remind its readers of the intention-filled acts that drive human behavior and create surprising satisfaction and enjoyment. 

"Norton has no interest in telling you which rituals are worth adopting, that part is up to you. Instead, he breaks down the true meaning of rituals and positive ways they can impact your relationships, personal and professional lives, and sense of self." -- SELF Magazine