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Book Type: Non Fiction/Business

A tried and tested formula for business planning

What is the one thing you need to know in business? Whats the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether youre sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials will work. In short, youll have an idea that succeeds. Ross Lovelock and his company SCQuARE have spent the last 20 years developing a formula for such planning. Ross has shared this formula with some of the worlds leading companies now hes going to share it with you.The One Thing You Need to Knowis a complete business planning toolkit.