Devoted Swifties have been known to pore over Taylor Swift's lyrics, album liner notes, music videos, style choices, and social media posts searching for easter eggs the pop icon has hidden in plain sight for fans to find. "It's really about turning new music into an event for my fans and trying to entertain them in playful, mischievous, clever ways," Taylor told the Washington Post in 2022. "As long as they still find it fun and exciting, I'll keep doing it." This is the story behind how the hidden messages all started, and 80 of her most brilliant easter eggs yet.