Store Name: Online Store
Product Condition: Good As New
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Book Type: Non Fiction/Business/Computing
Managing Airportspresents a comprehensive and cutting-edge insight into todays international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including:
New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation.
Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience.
New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil.
Accessible and up-to-date,Managing Airportsis ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
