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Brand Asset Management Driving Profitable Growth Through Your Brands

Name: Brand Asset Management Driving Profitable Growth Through Your Brands
SKU: 375026

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Brand Asset Management Driving Profitable Growth Through Your Brands

$ 3.00

$ 4.18

Unavailable

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Store Name: Online Store
Product Condition: Good As New
Condition: Nil
Expiry date: Nil
Warranty date: Nil

Book Type: Non Fiction/Business

Product Description

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
-- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University